Many consumers are looking for Smart Home features —
Do you know where to look & how to market?
Seventy-two percent of millennial homeowners say they would spend $1,500 or more to make their home smart, according to an FAQ posted by NAR’s CRT Labs
Would you know how to find smart home features in your MLS system and market those features? Read this post and also plan on attending Power Up on Smart Home Technologies on March 27th from 8am-5pm. For more information and to register, view this flyer from RRC.
NNRMLS has you covered on how to find Smart features (more about marketing below). With the implementation of our listing input forms in 2018 came the addition of several Smart fields in your Paragon MLS system.
Here’s a look at those features:
You can access these features by simply running a search in Paragon and opening up the Features section under the Secondary Criteria. Then scroll all the way down the page until you see the category ZS-Smart Features. Here you’ll find several options to include in your smart home search!
PRO-TIP: If you don’t see the Smart Features section, click the Customize Features button in the upper left corner of the Features window. This will allow you to include the Smart Features category with the click of a checkbox.
If you would like to learn more about Smart Home technology and how to leverage a Smart home’s functions in your marketing strategy, consider attending the Residential Real Estate Council’s Power Up on Smart Home Technologies class on March 27th from 8am-5pm.
The class will be held at the Reno-Sparks Association of Realtors building at 5650 Riggins Court, Reno, NV 89502. Click here for more information about the class and for information about how to register.
NNRMLS is proud to be a sponsor of this RRC class!
Andrew Cristancho Director of Marketing at Northern Nevada Regional Multiple Listing Service